In the tip of North Holland, between the coast and the tulip fields, creative print expert Joris Langedijk makes quality productions. To continue doing this, he was the first in Europe to purchase a special Roland TrueVIS VG-640 printer from dealer Tripa at FESPA Digital in Amsterdam.
The bulk of the work at his company Eelan comprises graphic design. “Eelan is a design bureau with its own repro,” says Joris. “Customers come to us, and stay with us, because of our great designs. 90 percent of our designs we can do ourselves.”
For this production, the modern office is equipped with industrial black/white and colour printers on which the most common print jobs are done. For all sign and photo print jobs, the company recently bought the latest Roland DG TrueVIS printer/cutter.
Nine years ago, Eelan bought its first Roland printer and made the step from copyshop to sign making. Because the demand is very high, Joris started looking for a new, faster machine at the end of last year.
Challenged by René Van der Weijde, Sales Manager Benelux at Roland DG and an old acquaintance of Joris, he decided to take a look at FESPA Digital for the latest Roland creation, the TrueVIS VG, which was being shown there for the first time. The TrueVIS can be used with eight colours, has newly designed print heads and uses entirely new eco-solvent inks.
“I fell in love with it instantly, the quality is really very good. We are no high-production company. For critical customers such as photographers we make a number of prints, which have to be top quality. This quality with deep black, fine nuances and great light colours came within our reach,” says Joris.
“We did not intend to make a purchase at the trade fair. We just wanted to have a look. But we were convinced after the demo. And yes, making a decision at the trade fair was the quickest way to get our hands on this new machine. So I just did it. And I haven’t regretted it for a single moment. We immediately made photographs and spread them via social media. We celebrated the arrival of the new printer two weeks after the trade fair by eating ‘beschuit met muisjes’, which is Dutch tradition when a baby is born. We started printing and I immediately called a number of customers to show the quality.” Joris shows a movingly beautiful photograph of a newborn baby.
Originally, Eelan was the local copyshop. With Joris’ arrival they began the switch to creativity and design. Sign was added with the purchase of the first Roland printer nine years ago, but the start was rather slow. “We had a large format printer, but in the beginning it only ran for a half day during the week. Things have changed a lot, because now you often have to queue to use the printer. In other words, it was time for a new one”.
Happy with such beauty
Eelan customers come to use because they have heard from others what the company can do. “We hardly ever advertise. Word of mouth is the best kind of advertising. I do sometimes share a photograph of work we are particularly proud of,” says Joris modestly. “Customers are always happy when they leave. And receiving such beauty makes you happy.”
“We like designs that are stark, simple, clear and without too much fuss. Our designs speak for themselves. And if in addition to business cards you can also do the car wrapping in house you make it very easy for the customer. On top of this, we are able to empathise with our customers and know our regular customers so well a kind of understanding is created.”
Joris talks about the car wrapping for a catering company with gusto. “We used a picture of a rolled up slice of Serrano ham with cream cheese. It makes you want to try it, the picture was extremely sharp and had great colours.”
This PRstory was made for Roland DG and published at their site.